Plan your campaign

Answer a few questions and get a campaign that's ready to launch on LinkedIn and Meta, with the exact settings to use. Everything is saved in this browser.

1 Your goal

Campaign name

What do you want people to do?

Where do you want to advertise? LinkedIn Best for reaching people at work: business owners, managers and professionals. Meta Facebook and Instagram. Best for reaching consumers, and usually cheaper per click.

Is your ad about any of these?

Meta asks you to declare these, and limits who you can target.

2 Your audience

What are you promoting? Who are your customers? Describe them in your own words. Where are they?

How many audiences?

Each audience becomes its own ad set, so you can see which group responds best. Two is a good start.

Your description goes to Anthropic (Claude). This doesn't use an AI run. How we handle your data

On LinkedIn, type each value into Campaign Manager's targeting search and pick the closest match. On Meta, search for the interests under Detailed targeting; Meta may also find similar people beyond them (Advantage+ audience).

3 Your budget

Total budget Start End

Split between platforms LinkedIn 50% Meta 50%

4 Your ads

Choose the design (or designs) to run. With two or three, each audience sees every one, so you can see which works best. Designs come from the Ad Builder; for an ad from the AI Ad Generator, use its Edit in Ad Builder button first.

5 Your words

The text that goes around each ad in the feed. Use the AI copy writer (its results appear here), or type your own.

6 Launch

Web address your ads link to