LinkedIn landscape image ad size.
1200 × 628 px
1.91:1JPG or PNGup to 5 MB
LinkedIn feed on desktop and mobile, and the LinkedIn Audience Network.
Included in the free plan.
Specifications
- Recommended size
- 1200 × 628 pixels
- Shape (aspect ratio)
- 1.91:1
- Smallest accepted
- 640 × 360 pixels
- Largest file
- 5 MB
- File types
- JPG or PNG (LinkedIn also accepts GIF)
- Where it shows
- LinkedIn feed on desktop and mobile, and the LinkedIn Audience Network.
- Safe zone
- No covered areas. Keep words and logos a little in from the edges.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
| Text | Up to | Good to know |
|---|---|---|
| Introductory text | 150 characters | Longer text is cut off with "…see more" on some devices. |
| Headline | 70 characters | Shown under the image. |
| Description | 100 characters | Only shown on the LinkedIn Audience Network. |
Tips
- LinkedIn recommends square (1:1) for both desktop and mobile; landscape shows smaller on phones, so keep words on the image few and large.
- The headline shows under the image, so the image doesn't need to repeat it.
- Use 1200 × 628 or larger at the same 1.91:1 shape, so the image stays sharp.
Other LinkedIn sizes
Checked against the platform's own specifications on 1 October 2026: LinkedIn: Single image ads advertising specifications · LinkedIn: Carousel ads advertising specifications · LinkedIn: Message ads advertising specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
- What size is a LinkedIn landscape image ad?
- 1200 × 628 pixels (1.91:1), at least 640 × 360, as JPG or PNG up to 5 MB.
- Should I use landscape or square for LinkedIn ads?
- LinkedIn recommends square (1:1) for both desktop and mobile. Landscape still works everywhere, but takes less of the screen on phones.
- How do I make my ad in this size?
- Add your image, logo and words to the AdTechKit Ad Builder. It lays your ad out for this size and every other LinkedIn and Meta size, warns you about anything hard to read or cut off, and downloads each file named and compressed to the platform's limit.