LinkedIn and Meta ad sizes. All in one place.
Every image ad size for LinkedIn, Facebook and Instagram in one place: exact pixel sizes, shapes, file limits, safe zones and how long your words can be. Checked against the platforms' own specifications on 1 October 2026.
The short answer: square (1:1) for LinkedIn, 4:5 portrait for the Facebook and Instagram feeds, and 9:16 for Stories and Reels. Or make them all from one design in the Ad Builder.
The 4 main feed sizes are free; every size is included in Pro and up.
LinkedIn ad sizes
| Placement | Size (px) | Shape | Largest file |
|---|---|---|---|
| Landscape image | 1200 × 628 | 1.91:1 | 5 MB |
| Square image | 1200 × 1200 | 1:1 | 5 MB |
| Vertical 4:5 image | 720 × 900 | 4:5 | 5 MB |
| Vertical 2:3 image | 600 × 900 | 2:3 | 5 MB |
| Tall vertical image | 628 × 1200 | 1:1.91 | 5 MB |
| Carousel | 1080 × 1080 | 1:1 | 10 MB |
| Conversation ad banner | 300 × 250 | 6:5 | 2 MB |
Facebook and Instagram ad sizes
| Placement | Size (px) | Shape | Largest file |
|---|---|---|---|
| Square | 1440 × 1440 | 1:1 | 30 MB |
| Portrait (4:5) | 1440 × 1800 | 4:5 | 30 MB |
| Facebook landscape link | 1200 × 628 | 1.91:1 | 30 MB |
| Stories and Reels | 1440 × 2560 | 9:16 | 30 MB |
| Carousel | 1080 × 1080 | 1:1 | 30 MB |
Common questions
- What size should LinkedIn and Facebook ads be?
- LinkedIn: square, 1200 × 1200 pixels. Facebook and Instagram feeds: 4:5 portrait, 1440 × 1800 (or square 1440 × 1440). Stories and Reels: 9:16, 1440 × 2560.
- Can one image work on LinkedIn and Meta?
- A square image is accepted by both, but each platform shows ads best at its own shapes and limits, so it's worth making each size. The Ad Builder lays your ad out for all 12 sizes from one design.
- How often do ad sizes change?
- Occasionally. These pages are checked against LinkedIn's and Meta's own specifications; the last check was on 1 October 2026.