LinkedIn square image ad size.
1200 × 1200 px
1:1JPG or PNGup to 5 MB
LinkedIn feed on desktop and mobile. LinkedIn's recommended shape for both.
Included in the free plan.
Specifications
- Recommended size
- 1200 × 1200 pixels
- Shape (aspect ratio)
- 1:1
- Smallest accepted
- 360 × 360 pixels
- Largest file
- 5 MB
- File types
- JPG or PNG (LinkedIn also accepts GIF)
- Where it shows
- LinkedIn feed on desktop and mobile. LinkedIn's recommended shape for both.
- Safe zone
- No covered areas. Keep words and logos a little in from the edges.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
| Text | Up to | Good to know |
|---|---|---|
| Introductory text | 150 characters | Longer text is cut off with "…see more" on some devices. |
| Headline | 70 characters | Shown under the image. |
| Description | 100 characters | Only shown on the LinkedIn Audience Network. |
Tips
- If you make only one LinkedIn size, make this one.
- Leave a margin around your words and logo; the edges can feel cramped in the feed.
- Add a 4:5 vertical version for more space on mobile.
Other LinkedIn sizes
Checked against the platform's own specifications on 1 October 2026: LinkedIn: Single image ads advertising specifications · LinkedIn: Carousel ads advertising specifications · LinkedIn: Message ads advertising specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
- What size is a LinkedIn square image ad?
- 1200 × 1200 pixels (1:1), at least 360 × 360, as JPG or PNG up to 5 MB.
- Is 1080 × 1080 OK for LinkedIn?
- Yes. It's the same square shape and above the 360 × 360 minimum. 1200 × 1200 is LinkedIn's recommended size.
- How do I make my ad in this size?
- Add your image, logo and words to the AdTechKit Ad Builder. It lays your ad out for this size and every other LinkedIn and Meta size, warns you about anything hard to read or cut off, and downloads each file named and compressed to the platform's limit.