Facebook and Instagram ad sizes. Feed, Stories and Reels.
Every Meta image ad size for Facebook and Instagram: feed images in square, portrait and landscape, Stories and Reels with their safe zones, and carousel cards, from Meta's own Ads Guide.
Not sure which to use? A 4:5 portrait image (1440 × 1800) for the feeds and a 9:16 image (1440 × 2560) for Stories and Reels cover nearly every placement. Square (1440 × 1440) is the safest single choice.
The 4 main feed sizes are free; every size is included in Pro and up.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
Text
Up to
Good to know
Primary text
125 characters
Longer text is cut off with "…See more".
Headline
40 characters
Meta's latest feed guidance suggests 27 to avoid it being cut short.
Description
25 characters
Not shown in every placement.
Checked against the platform's own specifications on 1 October 2026: Meta Ads Guide: image ad specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
What's the best image size for Facebook and Instagram ads?
For the feeds, 4:5 portrait (1440 × 1800 pixels) takes the most space on mobile; square (1440 × 1440) is the safest single choice. For Stories and Reels, use 9:16 (1440 × 2560).
What's the maximum file size for Meta image ads?
30 MB per image, as JPG or PNG.
What are the safe zones for Stories and Reels ads?
Meta's guidance is to keep the top 14%, the bottom 35% and 6% at each side clear of text and logos, because the app's own buttons and captions cover them.
