Facebook and Instagram portrait (4:5) ad size.
1440 × 1800 px
4:5JPG or PNGup to 30 MB
Facebook and Instagram feeds, mainly on mobile.
Included in the free plan.
Specifications
- Recommended size
- 1440 × 1800 pixels
- Shape (aspect ratio)
- 4:5
- Smallest accepted
- 600 × 750 pixels
- Largest file
- 30 MB
- File types
- JPG or PNG
- Where it shows
- Facebook and Instagram feeds, mainly on mobile.
- Safe zone
- No covered areas. Keep words and logos a little in from the edges.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
| Text | Up to | Good to know |
|---|---|---|
| Primary text | 125 characters | Longer text is cut off with "…See more". |
| Headline | 40 characters | Meta's latest feed guidance suggests 27 to avoid it being cut short. |
| Description | 25 characters | Not shown in every placement. |
Tips
- 4:5 takes the most room a feed image can on a phone, so it tends to catch the eye more than square.
- Keep words and the logo away from the bottom edge, where the post's actions sit.
- Pair it with a 9:16 version for Stories and Reels.
Other Facebook and Instagram sizes
Checked against the platform's own specifications on 1 October 2026: Meta Ads Guide: image ad specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
- What size is a Facebook and Instagram portrait (4:5) ad?
- 1440 × 1800 pixels (4:5), at least 600 × 750, as JPG or PNG up to 30 MB.
- Is 1080 × 1350 OK for Instagram ads?
- Yes, it's the same 4:5 shape and above the 600 × 750 minimum. 1440 × 1800 is Meta's recommended size.
- How do I make my ad in this size?
- Add your image, logo and words to the AdTechKit Ad Builder. It lays your ad out for this size and every other LinkedIn and Meta size, warns you about anything hard to read or cut off, and downloads each file named and compressed to the platform's limit.