Facebook and Instagram square ad size.
1440 × 1440 px
1:1JPG or PNGup to 30 MB
Facebook and Instagram feeds, and most other Meta placements.
Included in the free plan.
Specifications
- Recommended size
- 1440 × 1440 pixels
- Shape (aspect ratio)
- 1:1
- Smallest accepted
- 600 × 600 pixels
- Largest file
- 30 MB
- File types
- JPG or PNG
- Where it shows
- Facebook and Instagram feeds, and most other Meta placements.
- Safe zone
- No covered areas. Keep words and logos a little in from the edges.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
| Text | Up to | Good to know |
|---|---|---|
| Primary text | 125 characters | Longer text is cut off with "…See more". |
| Headline | 40 characters | Meta's latest feed guidance suggests 27 to avoid it being cut short. |
| Description | 25 characters | Not shown in every placement. |
Tips
- The safest single size for Meta: it works across nearly every placement.
- 1080 × 1080 is also widely accepted; 1440 × 1440 stays sharper on high-resolution phones.
- Keep words to a short headline; the post text and headline below the image carry the detail.
Other Facebook and Instagram sizes
Checked against the platform's own specifications on 1 October 2026: Meta Ads Guide: image ad specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
- What size is a Facebook and Instagram square ad?
- 1440 × 1440 pixels (1:1), at least 600 × 600, as JPG or PNG up to 30 MB.
- Is 1080 × 1080 OK for Facebook and Instagram ads?
- Yes. It's above Meta's 600 × 600 minimum. Meta now recommends 1440 × 1440 for the sharpest result.
- How do I make my ad in this size?
- Add your image, logo and words to the AdTechKit Ad Builder. It lays your ad out for this size and every other LinkedIn and Meta size, warns you about anything hard to read or cut off, and downloads each file named and compressed to the platform's limit.