Facebook landscape link ad size.
1200 × 628 px
1.91:1JPG or PNGup to 30 MB
Facebook feed and other Meta placements that show link ads.
Included in Pro and up. The free plan covers the 4 main feed sizes.
Specifications
- Recommended size
- 1200 × 628 pixels
- Shape (aspect ratio)
- 1.91:1
- Smallest accepted
- 600 × 314 pixels
- Largest file
- 30 MB
- File types
- JPG or PNG
- Where it shows
- Facebook feed and other Meta placements that show link ads.
- Safe zone
- No covered areas. Keep words and logos a little in from the edges.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
| Text | Up to | Good to know |
|---|---|---|
| Primary text | 125 characters | Longer text is cut off with "…See more". |
| Headline | 40 characters | Meta's latest feed guidance suggests 27 to avoid it being cut short. |
| Description | 25 characters | Not shown in every placement. |
Tips
- This older link-ad shape takes the least space on mobile; square or 4:5 usually perform better there.
- The headline and website show under the image, so keep the image clean.
- Use it when a placement only accepts landscape, or for wide product shots.
Other Facebook and Instagram sizes
Checked against the platform's own specifications on 1 October 2026: Meta Ads Guide: image ad specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
- What size is a Facebook landscape link ad?
- 1200 × 628 pixels (1.91:1), at least 600 × 314, as JPG or PNG up to 30 MB.
- What size is a Facebook link ad image?
- 1200 × 628 pixels (1.91:1), at least 600 × 314. Square and 4:5 images also work for link ads and take more space on mobile.
- How do I make my ad in this size?
- Add your image, logo and words to the AdTechKit Ad Builder. It lays your ad out for this size and every other LinkedIn and Meta size, warns you about anything hard to read or cut off, and downloads each file named and compressed to the platform's limit.