Facebook and Instagram Stories and Reels ad size.
1440 × 2560 px
9:16JPG or PNGup to 30 MB
Stories and Reels on Facebook and Instagram, full screen on mobile.
Included in Pro and up. The free plan covers the 4 main feed sizes.
Specifications
- Recommended size
- 1440 × 2560 pixels
- Shape (aspect ratio)
- 9:16
- Smallest accepted
- 500 × 889 pixels
- Largest file
- 30 MB
- File types
- JPG or PNG
- Where it shows
- Stories and Reels on Facebook and Instagram, full screen on mobile.
- Safe zone
- Keep the top 14%, bottom 35% and 6% at each side clear of words and logos.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
| Text | Up to | Good to know |
|---|---|---|
| Primary text | 125 characters | Longer text is cut off with "…See more". |
| Headline | 40 characters | Meta's latest feed guidance suggests 27 to avoid it being cut short. |
| Description | 25 characters | Not shown in every placement. |
Tips
- Keep the top 14%, the bottom 35% and 6% each side clear of words and logos: the app's profile, captions and buttons cover them.
- Meta adds its own call-to-action button at the bottom, so a button drawn low on your image may be hidden.
- 1080 × 1920 is also widely accepted; 1440 × 2560 stays sharper.
Other Facebook and Instagram sizes
Checked against the platform's own specifications on 1 October 2026: Meta Ads Guide: image ad specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
- What size is a Facebook and Instagram Stories and Reels ad?
- 1440 × 2560 pixels (9:16), at least 500 × 889, as JPG or PNG up to 30 MB.
- What are the safe zones for Instagram Stories and Reels ads?
- Keep the top 14%, the bottom 35% and 6% at each side free of text and logos. The same safe zone covers Stories and Reels on Facebook and Instagram.
- How do I make my ad in this size?
- Add your image, logo and words to the AdTechKit Ad Builder. It lays your ad out for this size and every other LinkedIn and Meta size, warns you about anything hard to read or cut off, and downloads each file named and compressed to the platform's limit.