Facebook and Instagram carousel ad size.
1080 × 1080 px
1:1JPG or PNGup to 30 MB
Facebook and Instagram feeds, Stories and Reels, as 2 to 10 swipeable cards.
Included in Pro and up. The free plan covers the 4 main feed sizes.
Specifications
- Recommended size
- 1080 × 1080 pixels
- Shape (aspect ratio)
- 1:1
- Smallest accepted
- 600 × 600 pixels
- Largest file
- 30 MB
- File types
- JPG or PNG
- Where it shows
- Facebook and Instagram feeds, Stories and Reels, as 2 to 10 swipeable cards.
- Safe zone
- No covered areas. Keep words and logos a little in from the edges.
How long the words can be
Recommended lengths, so nothing is cut off. The AI copy writer keeps to them for you.
| Text | Up to | Good to know |
|---|---|---|
| Primary text | 125 characters | Longer text is cut off with "…See more". |
| Headline | 40 characters | Meta's latest feed guidance suggests 27 to avoid it being cut short. |
| Description | 25 characters | Not shown in every placement. |
Tips
- Use square cards: they show consistently in every carousel placement.
- Give each card one idea, and make the first card work on its own.
- Keep the same layout across cards so they read as one ad.
Other Facebook and Instagram sizes
Checked against the platform's own specifications on 1 October 2026: Meta Ads Guide: image ad specifications. Platforms change their specs from time to time, so check before a big launch.
Common questions
- What size is a Facebook and Instagram carousel ad?
- 1080 × 1080 pixels (1:1), at least 600 × 600, as JPG or PNG up to 30 MB.
- How many cards can a Facebook or Instagram carousel have?
- Between 2 and 10 cards, each up to 30 MB.
- How do I make my ad in this size?
- Add your image, logo and words to the AdTechKit Ad Builder. It lays your ad out for this size and every other LinkedIn and Meta size, warns you about anything hard to read or cut off, and downloads each file named and compressed to the platform's limit.